Know Your Voice

Know Your Voice, Choose Your Battles – Maintaining Brand Authenticity in Social Media and Influencer Marketing

Brands are now integrated into all aspects of society, and consumers expect brands to take a stand on issues. Yet, in a world full of social media fads and bandwagon philanthropy, how can brands maintain authenticity, especially when partnering with influencers? Align Cause Marketing With Your Brand’s Mission Nearly two-thirds of consumers buy on belief1,…