Can We Get Kim Kardashian? The Three Biggest Mistakes Brands Make in Influencer Marketing
The Three Biggest Mistakes Brands Make in Influencer Marketing 1. Can We Get Kim Kardashian? Many brands, finally won over by the success stories of influencer marketing, decide to dive in and go big. They start listing celebrities or top digital influencers they (or their children) love. But every time a client excitedly asks me…